Research a real-world problem, design a persuasive campaign using written, visual, or digital media, present it to a real audience, and measure the impact of your message on attitudes or behaviour.
Complete all requirements and check them off as you go. Your parent will verify your work.
Choose a real-world issue you care about. Research it using at least 3 credible sources. Write a 1–2 page report covering: the problem, who is affected, current responses, and why more action is needed.
Identify your target audience. Who are they? What do they currently believe? What motivates them? What barriers exist to changing their behaviour? Write a 1-page audience profile.
Design your persuasive campaign. Choose your medium (poster, video, speech, social media post, newsletter, or other). Create a draft and explain your creative choices: why this medium, this message, this tone.
Present your campaign to a real audience of at least 5 people. Record the presentation or collect written feedback from at least 3 audience members.
Measure the impact of your campaign. Did attitudes change? Did anyone take action? Use a simple before/after survey, observation notes, or follow-up conversations to gather evidence.
Write a final reflection: What worked? What would you do differently? What did you learn about persuasion, your audience, and yourself? What is your concrete next step?
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